Why We Created the Trends + Insights Course

Let’s face it: the world of marketing and brand-building moves fast. Every day, there’s something new—some fresh trend, a new way to connect, a shift in what people care about. It’s exciting, sure, but it can also be overwhelming. And that’s exactly why we created Foundations: Trends + Insights.

We wanted to give creatives, entrepreneurs, and brand pros like you a clear, no-fuss way to understand what’s happening in the world of trends—and, more importantly, how to use it. This course is here to help you feel informed, inspired, and in control. No more drowning in a sea of “what’s next”; instead, you’ll have the tools to navigate it with confidence.

So, why trends AND insights?

Trends are fun and all, but knowing what’s popular is only the beginning. True brand magic happens when you dig deeper and uncover the insights—the “why” behind the trend. Insights are what transform a passing fad into something you can use to grow your brand, create products people actually love, and stay relevant without feeling forced.

We’re here to help you connect those dots. In Trends + Insights, you’ll learn not just to spot trends but to decode them and understand why they matter for your audience, your brand, and your goals. We’ve designed this course to be practical, snackable, and 100% hype-free. No trend-chasing, no fluff—just the good stuff that’ll help you build a brand that feels current and true to you.

What You’ll Get

In seven days, you’ll learn how to:

• Spot trends before they become mainstream (hello, trendsetter vibes!),
• Decode what’s hype and what’s actually useful for you,
• Turn insights into real moves that keep your brand relevant, engaging, and authentically you.

And because we know your time is precious, we’ve kept it simple and actionable. You’ll get bite-sized lessons, practical tools, and real examples—all designed to help you feel confident, clear, and in control. This isn’t about following every trend; it’s about making smart, inspired choices that fit your brand like a glove.

Who’s it for?

Whether you’re a small biz owner who wants to stay one step ahead, a marketer ready to make campaigns that resonate, or a creative looking for fresh inspiration, Foundations: Trends + Insights is your guide. We even think people like florists, chefs, and artists would benefit from this course. Think of it as a roadmap through the noise—a way to stay informed, make moves, and build something meaningful.

Ready to go from trend-watcher to trend-shaper? We thought so. Join us, and let’s build a brand that’s both timely and timeless—together.

What’s different about our course? 

Our Trends + Insights Foundations course is designed to be practical, actionable, and accessible for creatives, entrepreneurs, and brand pros—without all the jargon. Here’s why it stands out:

No Overwhelming Theory—Just Straight-to-the-Point Insights

• Our course cuts through the noise and provides you with snackable, actionable lessons that make it easy to spot trends, decode insights, and act fast—all without needing a Ph.D. in trend-gimmeckry.

• We focus on 7-day mini-courses that give you immediate, practical tools and insights you can start using right away. Our course is all about building confidence in quick, effective applications that make you a trendsetter, not a trend chaser.

• We keep it lean and mean with only the most powerful tools, like our Trendspotting Tools Guide and Trend Repository. You’ll walk away with resources you’ll actually want to use and return to, making your workflow smoother and more intuitive.

• With us, you get access to Amni and Meltem—your Trend BFFs who are not just instructors but fellow creatives and brand-builders with hands-on experience. We make trends accessible, fun, and a little cheeky, so learning feels more like an empowering hangout and less like a lecture.

Join the waitlist today. 

Be part of something exciting and join our waitlist for the very first Trends + Insights Foundations cohort! 🎉 We’re beta-testing this course, which means you’ll be in on the ground floor, helping us shape it for future launches and getting access to a special reduced price. This is your chance to be one of the first to learn how to spot trends, decode insights, and make moves that’ll set your brand apart—all while snagging some early-bird perks. Ready to lead the way? Sign up now and let’s make some magic.