Let's talk about turning an idea into something real. Spoiler alert: it's not as pretty as it sounds, but it's worth every messy, chaotic moment. I will show exactly how I've done it with the Get Confident digital journal and help you build the confidence to make your own moves.
Get Confident wasn't born out of some random brainstorming session—it came from seeing a genuine need. In my Discover Workshops, one theme kept coming up: people were struggling with confidence, perfectionism, and serious self-doubt. I knew this wasn't just a trend; it was something people were wrestling with daily. So I thought, "How can I help people *actually* build confidence?"
Today I'm breaking down the process I used to take an idea (confidence struggles) into an upcoming product launch (Get Confident digital journal).
- Start with the Need
- Research, Just Enough
- Get Real (Tough) Feedback
- Embrace the Imperfections
- Quality Counts
- Share the Journey
- Launch Before "Perfect"
Let's get into it.
1. Start with the Need
It all started in my Discover Workshops, where I kept hearing one thing over and over: "I don't feel confident." It wasn't just a passing comment—confidence was clearly something a lot of people were struggling with. The journal idea came from a gap I could see in the lives of the people around me.
Takeaway: Begin with a real need. Ask yourself what problem your product is actually solving. Talk to people, listen to what keeps coming up, and let that shape your direction.
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2. Research, Just Enough
Creating something that actually adds value requires more than just a basic understanding. For the Get Confident Journal, I dove into research on psychology, self-efficacy, habit formation, and strategies that build confidence. Every prompt in the journal had to feel meaningful and backed by science—not just motivational fluff. But research is a bit like Goldilocks, you need to find the right amount. Not too much, not too little.
Takeaway: Don't settle for surface-level ideas. Dive into the research, learn from experts, and look for what's missing in existing products. The more knowledge you bring to the table, the more unique and impactful your product will be.
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3. Get Real (Tough) Feedback
It's one thing to think you know what people want; it's another to actually see them using your product. Our beta testers for the journal were crucial—they showed us what worked, what didn't, and what needed a little more love. Their honest feedback shaped the final product and made it stronger.
Takeaway: Testing isn't optional. Whether it's friends, early customers, or a small focus group, get your product in the hands of real people and invite feedback—especially the tough kind. This is what transforms a good idea into a product that actually serves.
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4. Embrace the Imperfections
Let me be real: this process wasn't a straight line. Ideas evolved, designs were scrapped, and there were days when I questioned everything. But here's the thing—creativity thrives in the mess. Every roadblock or pivot helped shape the journal into what it is now.
Takeaway: Don't wait for perfect conditions to start, and don't expect a flawless path. Embrace the mess, make changes, and remember that the journey is part of what makes your product unique.
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5. Quality Counts
I didn't want the Get Confident Journal to be just another digital product. I wanted it to be something people would actually use and keep coming back to. For that, the design had to feel good, the prompts had to be impactful, and the layout needed to be easy to use. Investing in quality is what makes a product memorable.
Takeaway: Identify the elements that make your product exceptional, and focus your resources there. You don't need to spend everywhere, but make sure the critical parts feel polished and intentional.
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6. Share the Journey
One of the best decisions I made was being transparent about the journal's development. People saw behind the scenes—the challenges, the wins, the iterations. This didn't just build excitement; it built trust. Now we're almost ready to launch.
Takeaway: Let people in on your process. Show the highs, the lows, and everything in between. When people understand the work behind your product, they connect with it on a deeper level.
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7. Launch Before "Perfect"
If I had waited until I felt fully ready, the journal would still be a draft. At some point, you have to draw a line and go live. I sent beta testers the journal and only realised after there was a page missing, spelling mistakes, and an option to join our accountability squad (which was just an idea at the time). Just launch it and figure the rest out along the way.
Takeaway: Stop holding out for perfection. Set a deadline, do the best you can, and launch. You'll learn more from getting it out into the world than from endless tweaking.
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Final Thought: It's Not Just a Product, It's an Outcome
The Get Confident Journal isn't just a set of prompts—it's a tool designed to solve a real issue that people are struggling with. You're not just making a product; you're creating something that can make a difference in someone's life.
Takeaway: Genuinely serve your audience. If you're clear on the problem you're solving, your product will have value that goes beyond the transaction.
So, if you're ready, take these lessons, start somewhere, and keep going. And remember—done is better than perfect.
P.s. The Discover Kit is the perfect companion for anyone who needs a creative-thinking boost in their business or life. With proven tools from art therapy, psychology, and design, you WILL be brimming with fresh ideas and clarity to move forward.
